Simplicity. Relaxed. Quality. My General Store is small considered collections made from natural fibres in simple shapes.
Unencumbered by anything trend-driven and taking inspiration from the past with today in mind, My General Store curates pared-back transeasonal collections.
My General Store is designed and made in Australia with fabrics sourced from around the globe.
Founder Michelle Glew-Ross has spent her career in the fashion industry, working in public relations and brand development. In July 2016 she launched My General Store. Michelle’s personal style is mirrored in her label.
“I love to wear natural fabrics and simplicity is always in mind,” she says.
“At My General Store, we focus on quality craftmanship in simple shapes that can be worn time and time again.”