My-General-Store-smock

My General Store

The small considered collections by My General Store in natural fibres and simple shapes take cues from a life of journeying beginning on the northern beaches of Sydney, to the shores of the Adriatic and islands of the Mediterranean.

Unencumbered by anything trend-driven and taking inspiration from the past with today in mind, My General Store’s pared-back transeasonal collections offer timeless appeal.

My General Store is designed and made in Australia with fabrics sourced from around the globe.

Founder (and wanderlust) Michelle Glew-Ross has spent her career in the fashion industry, working in public relations and brand development.  In July 2016 she launched My General Store. Michelle’s personal style is mirrored in her label.

“I love to wear natural fabrics and simplicity is always in mind,” she says.

“At My General Store, we focus on quality craftmanship in simple shapes that can be worn time and time again.”

 

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